". . . possesses an extremely handsome body of flowing lines . . ."
—AutoSport 1959

Let's show off . . .

The first 13 cars were completely assembled by Vignale. Their badging reflects this with more mention of both Vignale and Michelotti than on the subsequent "production" cars.

These cars were used for road testing, motor shows and, in the case of Italia #1, sent to Standard-Triumph in England for evaluation.

1959 Turin Show

I have some great photos of the Italia at the Turin show. I'm awaiting permission to post these as the are copyrighted by the photographer. One photo can be seen in the February 1960 issue of Road&Track magazine. This is Italia #3.

While I'm awaiting permission, here are some photos taken in Valentino Park outside where the Motor Show was being held. Based on the date of the show, this Italia should be between #4 and #7.

These images are copyright "The Ludvigson Collection at The Revs Institute for Automotive Research." No reproduction is allowed without a license from the Revs Institute. Please feel free to view the images here and at the Revs Institute.

I have purchased the rights to just a very few of the photos available from the collection. The others are available here. The Revs Institute charges per photo for web use. If you'd like to see more, please consider making a donation to this site.

The Triumph Italia in 1959 from the Ludvigson Collection at The Revs Institute for Automotive Research. Photo by Edward Eves. https://revslib.stanford.edu/ All rights reserved. These images are copyrighted and no reproduction is allowed. The Triumph Italia in 1959 from the Ludvigson Collection at The Revs Institute for Automotive Research. Photo by Edward Eves. https://revslib.stanford.edu/ All rights reserved. These images are copyrighted and no reproduction is allowed. The Triumph Italia in 1959 from the Ludvigson Collection at The Revs Institute for Automotive Research. Photo by Edward Eves. https://revslib.stanford.edu/ All rights reserved. These images are copyrighted and no reproduction is allowed.

But, wait a minute . . .

Yes, there were some "production" Italias used in later shows. These cars were seen in the 1961 New York Auto Show on the Stutz Plaisted stand and the 1960 Geneva Show. They were available for sale off the show floor.

At the 1960 New York Auto show, there was a gathering of classic and historic cars for a car show within a car show. One of the entries was a 1960 Triumph Italia belonging to an Ensign Peter Borre. Appropriately parked next to a Ferrari. From the marker lights on the front fenders, it is one of the "production" Italias. (Sports Cars Illustrated, August 1960. Photo by Irv Dolin)

Sports Car Illustrated, 1960, cropped image of Italia at NY show

1960 Turin Show

Italia at the 1960 Turin Show

A "production" Italia appeared on the Vignale stand at the 1960 Turin show at the end of October. We recently found photos of the Italia on the Triumph stand for both 1960 and 1961.

1960 Geneva Show

Italia at the 1960 Geneva Show

By the time the Italia was shown at the Geneva show in March of 1960, Ruffino was in full production. As at the 1961 New York Auto Show, the cars on display were from the "regular" production run.

1961 Geneva Show

There were two Italias shown at the Geneva show in March of 1961. Both cars on display were from the "regular" production run.

Italia's at the Geneva Show Italia's at the Geneva Show Italia's at the Geneva Show Italia's at the Geneva Show

1961 New York Auto Show

We've recently found that Stutz Plaisted's display was on the third floor next to the Shasta Campers. There were two displays on either side of the Italia and we've identified the one as a Sabra Sussita pickup truck. Coincidentally, Sabra was built by Autocars of Israel which would eventually be taken over by Triumph. Sabra also had a stand on the first floor for their newly released sportscar. The other display is, what may be, a Ford Thames van. It was probably from the Travel Equipment Corporation, a manufacturer of folding camper tops for vans. We were able to finally place where Stutz's stand was located. The logo for the Ford Gyron, which was on display across the open gallery from the Italia, is visible through the Italia windshield in the rear three-quarter view. Stutz can be seen in the passenger seat.

We are in the process of trying to determine which car this may be. It's possible that it eventually went to Mexico. It's a mid-production car with a Vignale number higher than 135 but lower than 235. We are always interested in period photographs. If you know anyone that was at the show or may have photos, we'd love to hear from you.

Italia at the 1961 New York Auto Show. Photo by Bill Baker. Italia at the 1961 New York Auto Show. Photo by Bill Baker. Italia at the 1961 New York Auto Show. You can just see the back of Stutz Plaisted's head in the passenger seat. Photo by Bill Baker. IItalia at the 1961 New York Auto Show. Photo by Bill Baker.

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